The Campaign for Tobacco-Free Kids
The Robert Wood Johnson Foundation hired DCA to help create a new movement to stop American youth from smoking. DCA brought key partners to the table – the American Cancer Society, American Heart Association, American Lung Association – who worked together to develop a strategic plan and launch the Campaign for Tobacco-Free Kids with a $31 million, five-year commitment from its partners and other non-profit organizations and philanthropies.
The Campaign’s leaders were deeply involved in the Master Settlement Agreement between the states and the companies that ended a series of lawsuits to recover the state-borne health costs of smoking. Most important, the Campaign’s efforts at increasing tobacco taxes, passing smoke-free workplace and restaurant laws and increasing funding for smoking prevention and cessation programs have resulted in real reductions in youth smoking: high school smoking trends have declined 57% since the Campaign began.
Relevant Citations and Links: http://www.tobaccofreekids.org/index.php