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The Campaign to Eliminate Maternal and Neonatal Tetanus Worldwide

Champion Institutions: The United States Fund for UNICEF, Becton, Dickinson

DCA helped the U.S. Fund for UNICEF take on a disease that was killing more than 200,000 infants and 30,000 mothers every year in the world’s poorest countries.  Maternal and neonatal tetanus (MNT), caused by lack of immunization and unsanitary childbirth practices, is an entirely preventable disease.  The U.S. Fund engaged DCA to help marshal the institutional, financial and human resources necessary to eliminate MNT.

Working with senior officers at UNICEF, DCA developed a global plan and funding strategy to raise $100 million to eliminate the disease.  DCA helped recruit Becton, Dickinson, the world’s leading syringe maker, to be a lead corporate partner, contributing millions in monetary and in-kind support. We also assisted the US Fund in securing the Bill and Melinda Gates Foundation’s first vaccine-related grant ($26 million).  Subsequently, the US Fund mobilized its sister organizations in other countries to contribute, and built a network of donors that included Ronald McDonald House Charities and Zonta International.

The first phase of the Campaign resulted in a 40% reduction in annual newborn deaths due to tetanus.  Twelve countries and 15 of the 28 states in India have eliminated MNT, and many more countries are close to eliminating the disease.

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